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About us

Fashion logistics
built for international growth

Global Logistics Expertise

Advanced solutions for Fashion & Luxury supply chains.

Omlog is a logistics provider dedicated to fashion and lifestyle. International brands rely on our tailored services, powered by technology and designed for complex supply chains. With over 40 distribution centers across EMEA, Asia and the US, Omlog delivers the flexibility and scale required for global operations. Our leadership team brings extensive international expertise, ensuring reliability and consistent performance.

SO GROUP

Snatt & Omlog

Omlog is part of SO Group, founded in Italy more than 40 years ago and now a global reference in fashion logistics. Growth has been driven by entrepreneurial vision and steady investment in innovation, including one of the industry’s most advanced proprietary WMS platforms. The Group integrates specialized companies under a unified structure to deliver fully coordinated solutions.

SO Group has expanded its footprint with hubs in China, Hong Kong, the US and the UK, creating a network that guarantees consistent quality worldwide. Its omnichannel logistics is supported by digitalized processes and state-of-the-art automation, including RFID, Autostore and automated sorters. A data-driven approach enables efficient and sustainable flow management, creating value for clients while reducing environmental impact.

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Sqm logistics space

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Annual revenue

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Employees

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Continents

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Countries

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Distribution centers worldwide

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Units handled per year

Fashion & Lifestyle Focus

Omlog’s expertise is fully dedicated to fashion and lifestyle. From retail distribution to e-commerce, we support brand supply chains with services that safeguard identity and guarantee consistency across every channel.

Proprietary systems and advanced automation give brands real-time visibility and control over complex flows. Integrated with client platforms, our technology ensures accurate, scalable and resilient operations. Innovation means making supply chains more efficient and ready for tomorrow’s challenges.

Technology & Innovation

Sustainability & Responsibility

Responsibility is part of how we operate. ESG principles guide our actions to reduce environmental impact, ensure safe and inclusive workplaces and promote transparency. We help brands build supply chains that are sustainable and competitive.

Roots

Our History

Founded in Italy, Omlog has grown with the evolution of global fashion. Expansion into Europe, Asia and the US has built a logistics network that serves leading brands with scale and consistency. Together with Snatt, we continue to invest in people, technology and services that strengthen our role as a trusted logistics partner worldwide.

Story

1984

Company founded.

Story

1993

Expansion begins with a focus on high-value markets and strong expertise in software. A branch is opened in Hong Kong, later rebranded as Omlog.

Story

2003-2004

Technology becomes central to growth. The first automatic sorting system is installed. The Group acquires WMS, previously an external partner, and integrates it to develop its proprietary platform.

Story

2007-2009

The Group establishes a direct presence in the US and China to support global growth in fashion and luxury. A US subsidiary opens in 2007, now operating distribution centers in New Jersey and an office in New York. In 2009, a joint venture in China strengthens the Asian network with warehouses in Shanghai and Shenzhen.

Story

2014

Full ownership of the Chinese joint venture is acquired, consolidating control of operations in the region.

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2015

Shareholding structure reorganized. The founders of Omlog acquire their partner’s stake, consolidating ownership.

Story

2021-2024

Realignment of assets between Snatt and Omlog. In 2024 the Group completes a sale & leaseback of properties, focusing resources on core logistics.

Story

2024

The Group expands with a new branch in the UK. International growth continues, with the US West Coast identified as the next strategic step to meet evolving client needs.

Mission & Vision
Our purpose and direction

Mission

To support the lifestyle sector in consolidating and distributing goods across markets and to end customers effectively and efficiently, with people and technology at the core.

Vision

To improve the efficiency and effectiveness of receiving, storing and shipping products, through an analytical approach to digital data and its accuracy compared to physical data, creating value for both clients and the planet.